Articles for Birth Pros
Marketing + Culture + Inspiration
3 Copywriting Tips for Doula Websites
You should be using words with intention, and of course, put your personality into it, always. I’m not saying that you can’t make “mistakes.” I’m saying you should make mistakes on purpose, which is all part of the larger plan.
Massage Techniques for Doula-Assisted Births
Massage therapy during labor and birth offers a myriad of benefits for expectant parents, encompassing physical, emotional, and psychological aspects. Research has consistently demonstrated the positive effects of massage on reducing anxiety, decreasing pain perception, and promoting relaxation during labor (Field, 2010).
Creating a Google Ads Campaign for Birth Professionals
Google Ads is a powerful tool that allows you to target individuals actively searching for birth services online. In this comprehensive guide, we'll walk you through the process of creating a Google Ads campaign step by step, including tips and best practices to help you maximize your advertising efforts.
Using Stock Photos to Market Your Birth Services
In the realm of birth services, where emotions run high and personal connections are key, visuals can play a monumental role. Stock photos, believe it or not, can be your silent storytellers. They provide a polished, professional look without the high costs of a personalized photoshoot. And let’s be honest, not all of us can keep a photographer on speed dial!
Creating Email Campaigns as a Doula or Birth Professional
Email marketing remains one of the most effective strategies for engaging with your audience and driving conversions. However, with inboxes getting more crowded by the day, standing out requires more than just sending out a blast to your entire email list.
3 Practical Doula Client Management Apps
In today's digital era, doulas can streamline their practice and enhance client experiences by utilizing specialized apps designed to facilitate communication, organization, and education.
Powerful Doula Marketing Strategies
In the dynamic world of Doula Services it is very important to utilize effective marketing strategies in order to connect with potential clients. Let’s go over some powerful strategies that can simplify your understanding of your business, and provide you with a clear path to more clients.
A Comprehensive Guide to SEO for Birth Professionals
Consistency and adaptability are key in the dynamic digital landscape. Your online presence should reflect the same care and expertise you offer during the birthing process – nurturing, informative, and supportive.
Why your Doula Business Should Include a Website
Having a website allows you to establish a strong online presence. When potential customers or clients search for relevant keywords related to finding a Doula, having a website increases your chances of appearing in their search results.
Storytelling Marketing for Birth Professionals
Consumers want truth and authenticity. They want to believe that by purchasing a product they are not only making their lives better but they’re also supporting a great company that’s doing great things. Consumers don’t want companies to tell them they need something, they want them to foster a need or want that currently exists within them.