The Vault

Where mindset, manifestation, and marketing come together to support your growth—inside and out.

This space is designed for birth professionals who want aligned visibility, powerful content, and a business that actually feels like them. You'll find a mix of soulful strategy, practical marketing insights, energetic tools, and mindset shifts—all created to help you grow with clarity and confidence.

Not just strategy. Not just mindset.
This is where it all comes together.

  • Shift how you think, so you can shift how you show up.
    Explore belief systems, business confidence, comparison recovery, money mindset, and energetic leadership—designed for the unique emotional labor of birth work.

  • Tap into the energetic side of growth.
    Learn how to clarify your desires, regulate your energy, and attract opportunities in a way that feels natural and empowering—no fluff, just real alignment in action.

  • Strategy is important. But energy is what people feel.
    We explore content confidence, visibility fears, launch energy, and how to create from a regulated, empowered place. Marketing becomes magnetic when it’s aligned.

  • Because growing a business means growing yourself.
    These pieces go deeper into becoming the version of you who can lead, show up, expand, and create the business you see in your vision—without the performance mask.

  • Cycles, slowness, and stretching into your next level.
    For the times you’re shifting, pausing, growing, or re-evaluating. These reflections help you honor your pace and trust the process.

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Doula VS. Midwife

Childbirth is a life-changing experience, and having the right support can make all the difference. While both doulas and midwives offer essential services, they play distinct roles. This blog explores the differences between the two, including training, responsibilities, and how they complement each other. Whether you’re looking for emotional support or comprehensive medical care, this guide will help you decide which professional is best for your birth journey. Join the Vault for more in-depth information!

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Massage Techniques for Doula-Assisted Births

Massage therapy is a powerful tool for doulas, offering comfort and pain relief during birth while deepening the connection between the birthing person and their support team. In this blog, we explore evidence-based massage techniques like effleurage, counterpressure, and acupressure, along with their practical applications in labor. Join the Vault for access to this and other exclusive content to enhance your doula practice!

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Free, Systems, Tech & Productivity Jillian Brand Free, Systems, Tech & Productivity Jillian Brand
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Creating a Google Ads Campaign for Birth Professionals

Google Ads is a game-changer for birth professionals looking to reach clients actively searching for services online. This blog walks you through the process—from setting goals and choosing keywords to writing compelling ad copy and optimizing your campaign for better results. Learn how to maximize your advertising efforts and grow your business with confidence. Join the Vault for more in-depth, invaluable strategies!

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Using Stock Photos to Market Your Birth Services

Stock photos can be powerful storytellers, helping you connect emotionally with potential clients while giving your brand a polished, professional look. This blog covers creative ways to use stock images—like crafting visual narratives, showing before-and-after moments, and creating "day-in-the-life" series. Discover how to choose authentic, diverse photos that resonate with your audience and elevate your marketing strategy. Join the Vault for more in-depth, invaluable resources!

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Free, Systems, Tech & Productivity Jillian Brand Free, Systems, Tech & Productivity Jillian Brand
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Creating Email Campaigns as a Doula or Birth Professional

Want to boost engagement and connect with your audience on a deeper level? It starts with understanding your audience and crafting personalized content that resonates. This blog covers essential strategies like segmentation, creative storytelling, and incorporating visuals to help your emails stand out in crowded inboxes. Join the Vault for more in-depth, invaluable resources!

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3 Practical Doula Client Management Apps

In today’s digital world, the right tools can transform your doula practice. From managing client information to scheduling and invoicing, apps like Doula Life, eDoula Biz, and BirthBase simplify your workflow and help you provide even better support to your clients. Learn how these apps can optimize your business and enhance the care you offer. Join the Vault for more in-depth information!

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Why your Doula Business Should Include a Website

Having a website allows you to establish a strong online presence. When potential customers or clients search for relevant keywords related to finding a Doula, having a website increases your chances of appearing in their search results.

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Birth Stock Images for Doulas

Want to make a lasting first impression on potential clients? Birth stock images are a game-changer for your doula business, bringing your story and services to life. These images go beyond aesthetics—they evoke emotion, tell powerful stories, and help families instantly connect with your practice. Whether on your website, social media, or marketing materials, birth stock photos showcase the heart of your work while reflecting the diversity and beauty of the birthing journey. Learn how to use these visuals to create a warm, welcoming brand that resonates with every family you serve.

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DIY Birth Photography for Doulas

Want to boost your income and stand out as a doula? Adding birth photography to your services is a powerful way to grow your business and offer clients something truly special. In this blog, you’ll learn how to get started—no fancy equipment required—and discover tips for capturing life’s most powerful moments. Inside the BirthPro Content Vault, you’ll find exclusive resources to help you combine your birth skills with photography, expand your offerings, and attract more dream clients with ease.

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How to Use Storytelling on Instagram to Sell Your Services and Build Connection

Want to stand out on Instagram and attract more clients? The secret isn’t in fancy graphics or constant posting—it’s storytelling. This guide reveals how to craft compelling Instagram stories that connect with your audience, build trust, and subtly sell your services without feeling pushy. Inside the Content Vault, you’ll learn how to position your service as the solution your dream clients are already searching for. Ready to transform your Instagram strategy and grow your birth business?

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