The Client Journey Most Birth Professionals Ignore

Most birth professionals unknowingly focus their marketing on clients who are already ready to book—while completely missing the expectant parents who are still browsing, curious, or unsure if they even need support. In this article, we break down the 4 key stages of the client journey and show you exactly how to create content that nurtures potential clients from interested to ready to book. Want to attract more inquiries and turn followers into paying clients? Join the Vault to read the full article!

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The Hidden Costs of Underpricing Your Birth Services

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Should Birth Professionals Offer Payment Plans? Pros, Cons, and the Best Way to Set Them Up